• Premium Ingredients

  • 10g Plant Protein

  • Chewy-Crisp Texture

  • Made in NZ

Five ways to feel good.

Each bēgood. box includes 9 handcrafted bars - made from clean ingredients, plant protein, and pure New Zealand honey.
Choose your favourite flavour or try the new Variety Pack for the best of every bite.

Begood protein crisp nutrition bar packaging on a yellow background bégood protein crisp nutrition bar with packaging on a white background

Cacao Mānuka

Cacao Mānuka

$45.00 NZD
$45.00 NZD
Begood protein crisp nutrition bar packaging on a blue background bégood protein crisp nutrition bar with packaging on a white background

Blueberry Lemon

Blueberry Lemon

$45.00 NZD
$45.00 NZD
Protein crisp nutrition bar packaging with 'begood' branding on a pink background Begood protein crisp nutrition bar with strawberry blackcurrant flavor on a white background

Strawberry Blackcurrant

Strawberry Blackcurrant

$45.00 NZD
$45.00 NZD
Four packets of Bēgood protein bars on a dark green background Four packages of 'begood' protein bars on a white background

Variety Pack

Variety Pack

$45.00 NZD
$45.00 NZD
Begood protein crisp nutrition bar packaging on a green background Protein crisp nutrition bar with packaging on a white background

Matcha Vanilla

Matcha Vanilla

$45.00 NZD
$45.00 NZD

Real Ingredients. Real Nutrition. Real Good.

We believe food should be as honest as the people who eat it.

That’s why every bēgood. bar starts with premium ingredients you can see and taste - creamy nut butters, antioxidant-rich fruits, New Zealand Mānuka honey, and crisp plant protein. No fillers, no shortcuts - just wholesome fuel for better days.

Explore What’s Inside
Begood close-up callouts of product texture Begood close-up callouts of product texture

Crunch. Chew. Smile. Repeat.

Every bēgood. bar is crafted with our signature crisp-chewy texture:

Shop Now
Begood Nutrition Founder Aubrey Edwards

Why we started bēgood. Nutrition

We couldn’t find a bar that left us feeling better after eating it, so we made one. Simple, real ingredients and honest nutrition, crafted to taste good and feel good.

About Us

Loved by Nutritionists, Trainers & Health Professionals

Our community fuels their days the bēgood way — with clean, honest nutrition that actually tastes good.

“I’ve tried plenty of so-called ‘clean’ protein bars before and never enjoyed them. These actually taste like a treat - not a compromise. All four flavours are spot on, and the macros are perfectly balanced for steady energy.”

Dave Astley sitting in a chair taking notes

Dave Astley

Owner of Quattro Fitness Collective

“In the hustle of daily life, fuelling your body with the right nutrients is critical, but quite frankly not always easy.  These thoughtfully crafted protein bars offer a delicious and convenient solution to support your daily protein needs, even on the go.”

Chloé McKenzie wearing glasses and a white shirt

Chloé McKenzie

Naturopathic Nutritionist

"Finally, a bar I can stand behind — thoughtful ingredients, balanced nutrition, and tastes good too."

Rachel Horsey in a black tank top and blue leggings standing indoors with plants in the background

Rachel Horsey

Physio & Pilates Instructor

Follow us on Instagram

@begood_nutrition