We're in The Post - talking protein, provenance, and why we started bēgood. Nutrition

This month, bēgood. Nutrition featured in The Post's piece on New Zealand's growing protein trend, alongside two other Kiwi founders reshaping how we think about protein.

Our founder Aubrey, spoke about why she started making her own protein bars over a decade ago - frustrated by what she found on the back of other bars, health warnings included - and why, as a mum of three, she wasn't willing to wait for the market to catch up.

The piece also touches on where the protein trend is heading next, from GLP-1 medications reshaping how people eat, to why real, honest ingredients matter more than ever.

Read the full article at The Post.